What does real influence actually look like? In today’s highly sceptical world, we pride ourselves on building communities through strategic influencer programmes using MAGNETIC, our own IP. No copy-and-paste, little black book of influencers here.Influencer marketing has changed as brands start to analyse and question the real ‘influence’ of their partnerships. Consumers are hyper-aware of sponsored content #ad, and scroll right past anything that looks like an infomercial in disguise.Today, brands are looking to build long-term relationships with people who are truly going to influence their audience and have real impact on their brand.Our performance led approach to influencer marketing helps you go beyond superficial metrics to create a real community. We live in the space where culture meets commerce and create tailored influencer marketing programmes to deliver on big objectives.