Experiential
do things that change things

Suncorp

activating goals & kickstarting dreams
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for brands on a mission
what we needed to change

Get Australians to take the step in activating their financial goals and kickstart their dreams.

how we changed it

To celebrate the opening of Suncorp’s new Discovery Store, a unique customer experience was created: one where everyone was a winner. A multi-sensory dreamscape was set-up in Pitt St Mall featuring four Dream Machines, each dispensing $25 - $20,000 available to redeem in the newly-built Suncorp store. The Dream Machines were amplified by six media personalities and influencers and as a result, foot traffic and social talkability exceeded expectations and KPIs.

the impact

1123

Registered & 9,000+ icy poles distributed

200m

Impressions

417k+

417,526 total reach

287k+

287,100 video views

17k+

17,573 likes and comments

5%

Open rate on Instagram Stories

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