Experiential
do things that change things

Dead Man's Fingers

Australian Launch
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for brands on a mission
what we needed to change

Get young people who like to challenge norms and defy conventions to choose Dead Man’s Fingers as their rum of choice.

how we changed it

To celebrate Dead Man’s Fingers arrival onto Aussie shores, we hosted a VIP event with the movers & shakers in hospitality, media and influencers. For two weeks in December, we also took over Freda’s Bar for thirsty Sydneysiders to experience the brand in a series of pop-up bars.

the impact

129

People attended the VIP launch event

323K

Impressions from Life Without Andy partnership

164

Tagged stories from the launch event

264K+

Unique people reached on social

595K+

Average engagement rate on a members post

1,400

Fans on social

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