Get young people who like to challenge norms and defy conventions to choose Dead Man’s Fingers as their rum of choice.
To celebrate Dead Man’s Fingers arrival onto Aussie shores, we hosted a VIP event with the movers & shakers in hospitality, media and influencers. For two weeks in December, we also took over Freda’s Bar for thirsty Sydneysiders to experience the brand in a series of pop-up bars.
People attended the VIP launch event
Impressions from Life Without Andy partnership
Tagged stories from the launch event
Unique people reached on social
Average engagement rate on a members post
Fans on social