what we needed to change

Get young people who like to challenge norms and defy conventions to choose Dead Man’s Fingers as their rum of choice.

how we changed it

To celebrate Dead Man’s Fingers arrival onto Aussie shores, we hosted a VIP event with the movers & shakers in hospitality, media and influencers. For two weeks in December, we also took over Freda’s Bar for thirsty Sydneysiders to experience the brand in a series of pop-up bars.

the impact