And the winner is…

Magnum & Co has won one of the industry’s highest profile awards by taking out Boutique Agency of the Year in the 2017 PR Awards Asia. The awards program recognises the best of the best in the Asia Pacific region with the winners announced in Hong Kong early yesterday morning. Magnum & Co was shortlisted… View Article

Five things you should know about Rachel Wotherspoon

1. I have a dog called Harley, he’s a Staffy cross Ridgeback and is an all-round four-legged legend – if you come to the office on a Wednesday, you may be lucky enough to meet him   2. I ride a motorbike (is it a Harley you ask?…I wish) used to be a Royal Enfield but… View Article

Introducing MAGNETIC: Magnum & Co’s new influencer marketing solution

Influencer marketing is continuing to rise; demanding a bigger share of marketing, PR and digital budgets. As the industry continues to evolve so too does the demand to push the boundaries of integration. Recent studies show that influencer marketing delivers 11 times the ROI when compared to other digital strategies, validating the acceleration of this… View Article

Podcast: Finding the right connection with the right Influencer

Influencer marketing is maintaining its momentum in industry growth and interest and shows no signs of slowing down. Beyond this, the hybrid practice plays a very diverse role spanning digital, creative, social, PR and marketing to meet the demands of ever-evolving, integrated campaigns.     Now that the practice is out of its infancy; influencer… View Article

How long is a piece of string? The measurement question

As in real life, so it is when it comes to measurement of marketing and communications efforts – if you aren’t pointed in the right direction from the outset, any difference you make is more fluke than strategic   In the year 2000 The Millennium Bridge in London was unveiled. It cost AUD$32M to build,… View Article