for brands on a mission
What Magnum has learnt in 2020

It’s been a wild year to say the least, with ‘unprecedented times’ occurring more than we would have liked. If there’s one thing we can take away from 2020, it’s that we are always learning. 

Here are a few things that the Magfam learnt this year that we would like to share.

‘I remembered that the stuff I love, really is the stuff I love. And the stuff I hate, really is the stuff I hate.’’ Carl Ratcliff

“I've learnt to slow down, take it easy and enjoy the silence.” - Dean Arrow 

“The thing I learnt in 2020 is - trust is king. Mike Tyson's quote is probably my quote of the year: "Everybody has a plan until they get punched in the mouth." As a strategist, I believe it's paramount to always have a plan, but when coronavirus punches you in the mouth, the only way to survive  is to stay alert, stay agile and pivot from your plan, smartly. None of that would be possible if there isn’t genuine trust within your team - both within the agency and with clients. And, if you didn't build that trust during the good times, you've got buckley's in the rough patches.” - Martie Hong 

“This year, I learnt that change can be good. I’ve always been a creature of habit and resistant to change. Stability and the familiar make me feel comfortable and this year has been anything but. While it was daunting to deal with so much change, I needed to get outside my comfort zone and get comfortable with the unconformable. Change still makes me uneasy, but I now view it as a new opportunity to try something different, take another course or challenge myself. And hey, pressure makes diamonds right?” - Jade Glashoff

“The importance of communication and a sense of comradery when everyone is working virtually”- Tash Esson 

“With a backdrop of national and international movements for change, I have a renewed understanding of how closely our lives are intertwined and how we can harness our collective power for good. Ultimately, 2020 has revealed a deeper acknowledgement that our humanity binds us together in compassion and care for each other.” - Imagene Callinan

‘The power, drive and will of a united team when the chips are down’ - Gidon Jacobs

'There's always an upside to everything. Even if it takes a little while to find it, just keep looking. When you do find it, it is so worth it.' - Rose Freeburn 

“Being a good person matters. Whether it is supporting your local small business, acknowledging your privilege and giving a voice to minorities or always considering how your work can be an agent of change (no matter how small) - it all matters. And your small action for good can and will make a difference.” - Alycia Raco

“My three things I learned. Who you can count on in tough times. Microsoft Teams is really shit for a pitch. Remember to laugh.” - Carl Moggridge 

“Checking in on yourself, your family, your mates and your colleagues is essential” - Harrie Jack 

“Emotion eats rationality for breakfast. Get to know what game you’re playing” - James Manning

“This year I learnt…Slowing down is okay, it will make you take a step back and reevaluate all things that have positive and negative impacts on your life, giving you the power to make positive change for yourself. Most importantly, this is a year I learnt that it is so important to be grateful for all that we do have in life, even the small things like being able to leave your house for more than grocery shopping or exercise purposes and sitting down at a cafe, these things are precious!” - Brittany Evans 

“We don’t have to be productive all the time. Taking time out for yourself is not lazy, but essential for self-care, and we shouldn’t feel guilty for sometimes saying no.” - Tiff Seeto

“It’s okay if you can’t plan for things, you just have to ride the wave and hope that the wave takes you where you want to go. If that wave is a tsunami, you’ll learn how to breathe underwater pretty quickly. Also potatoes are in fact carbs.” - Annie Davidson 

“Old friendships and connections are often the most important, and the most neglected. Don’t let them drift away as you go through life and focus on the ‘now’ and the ‘future’. Take time to connect with the people that matter because they made you who you are. Ensure international calls are included in your phone plan before reigniting old connections overseas, never assume.” - Nicola Hanlon