Why Ariana Grande and Kylie Jenner Suddenly Lost Millions of Instagram Followers
Instagram tweeted this week that the loss was due to a glitch. There is speculation on social media though that the platform may be trying to delete fake spam accounts made only to boost followers and likes. Instagram is due to release more information on the suspected account purge by next week [Read More].
Instagram’s Bringing Direct Messages to Desktop
Instagram is now testing the capability for users to access their direct messages from the web version of its app. The update would provide more ways to engage with direct messages, expanding the function’s usage to beyond the app alone [Read More].
Facebook Adds New Groups Features, Including Expansion of Mentorships
Facebook will soon provide group admins with a range of new post formatting options, including variable text sizes, bullet points and block quotes, to help make their announcements stand out. Facebook’s also looking to test a new brand collaboration options for groups. Lastly, Facebook’s also expanding its Mentorship option to all groups [Read More].
New Report Looks at the Latest Trends in Facebook Page Engagement
Firstly the report found that video posts on Facebook generate significantly more engagement than link posts. Secondly it found that weekends see higher overall Page engagement on average [Read More].
Instagram introducing IGTV in main feed
Instagram has announced it will now add one-minute IGTV previews to the feed, making it even easier to discover and watch content from IGTV [Read More].