New Facebook 3D photos stops thumbs in their tracks – Weekly Social Media Update Wk44 2018

Marketers Try Facebook 3D photos

The 3D photos, first made available on Oct. 11, make photos taken in iPhone’s Portrait mode appear to have depth. 3D photos are “inherently thumb-stopping” as the visual moves and changes encouraging people to tap and expand more. For now, advertisers cannot pay to boost 3D photos in News Feed as a sponsored post, but it is definitely something to look out for in the near future. [ Read more ]

 

Facebook Adds Page and Business Recommendations to Groups

Facebook has added a new ‘Recommendations’ panel to Groups, which collects a listing of all the Pages and businesses that group members recommend, and could help facilitate sharing and discovery within trusted communities. [ Read more ]

 

Facebook’s Testing Another New Stories Layout as it Continues to Push Usage

Facebook’s latest effort to emphasise stories on its main platform involves another new layout test, this time with Stories taking up pretty much all the top of screen real estate – front and centre when you open the app. Last month, Facebook reported that combined, Facebook and Messenger Stories now see 300 million daily active users. [ Read more ]

 

Google Maps takes on Facebook Pages with new ‘follow’ feature for tracking businesses

Once you tap the new “follow” to track a business, you’ll then be able to see news from those places like their upcoming events, their offers, and other updates right in the “For You” tab on Google Maps. The new “follow” feature will be accessible to the over 150 million places already on Google Maps, as well as the millions of users who are seeking them out. Businesses can also use the Google Maps platform to start reaching potential customers before they open to the public, Google notes. [ Read more ]

 

LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo

LinkedIn has announced a new integration with Google Campaign Manager, which will enable marketers to better compare and manage their LinkedIn ad performance in comparison to other ad efforts, all within a single dashboard. The integration will bring LinkedIn ad insights into Google’s expanding data toolset, providing marketers with a more comprehensive overview of ad performance across various platforms. [ Read more ]

 

Google lets users delete search data & control ad settings from Google Search page

Users no longer have to go to their Google Account page to access privacy controls. Google updated its user privacy controls on Wednesday, allowing users to delete their search activity and control the ads they see directly from the Google Search home page both on desktop and the mobile web, as well as from the Google Search iOS app. [ Read more ]