LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging – Weekly Social Media Update Wk25 2019

In order to further tap into the rising video trend, LinkedIn has also added a new option to record video clips with its messaging process. LinkedIn is also moving the messaging and post buttons within the app to make them easier to access at all times. [Read more]

Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Snapchat was downloaded across the platforms an estimated 41.5 million times worldwide in May, more than twice the number of downloads from the previous month (16.8 million). This change could potentially re-ignite user growth on the platform. [Read more]

Facebook Tests Another Layout to Promote the Various Facebook Stories Options

Facebook is working on a new iteration of the Stories composer screen, which placed more Stories options up front and within tappable reach. Facebook’s user demographic is increasingly older, users who haven’t grown up using social platforms and are less familiar with the same functionalities on other apps. By better highlighting the creative options available, Facebook may well get more people using them, and boost engagement with Facebook Stories. [Read more]

Instagram Adds On-Screen Lyrics to Music Stickers

Instagram is officially launching its new music stickers with lyrics option, which displays the song lyrics on screen, enabling users to sing along. The option may help Instagram fend off rising competition from TikTok, which has become popular among younger audiences largely due to its short, music-themed videos. [Read more]