Instagram tests hiding like counts – Weekly Social Media Update Wk18 2019

Instagram tests hiding like counts

Instagram is experimenting with the removal of like counts from posts, with only the creator able to see their total number of likes. This update could have significant implications on how we measure success, especially for influencers considering we cannot see their back end. [Read more]

Facebook may be working on a voice assistant

Facebook is rumoured to be working on a voice assistant similar to Amazon’s Alexa and Apple’s Siri. This will be important for marketers as a recent report from Adobe in October showed real potential of the voice assistant market with 47 percent of smart speaker owners using their device within the shopping process. [Read more]

Instagram officially launches quiz stickers for Instagram Stories

The new interactive quiz sticker in Instagram Stories enables you to ask your fans multiple-choice questions. The new Quiz Stickers provide another way to generate engagement with your stories, and prompt feedback from your audience in a simple, interactive way. [Read more]

Facebook Stories now has 500 million users

Facebook Stories now have 500 million daily users across Facebook and Messenger. This means one-third of Facebook’s 1.56 billion daily users are posting or watching Stories each day. It has also been announced that 3 million advertisers have now bought Stories ads across Facebook’s family of apps. [Read more]

Instagram is testing a new communal video viewing option

Instagram is experimenting with a new option which would enable users to view on-platform video content with a friend, while also seeing their reactions on screen via the phone camera. [Read more]