Instagram now lets brands boost organic posts as ads – Weekly Social Media Update Wk24 2019

Influencers who create posts using the image-sharing app’s “paid partnership” tool will see an option that says “allow my business partner to boost”. The feature gives brands a chance to appear in the feeds and Stories of a broader group of Instagram users, even those who don’t follow the influencer or brand. [Read more]

Facebook introduces Avatars, its Bitmoji competitor

Facebook’s new Avatars feature lets you customise a virtual lookalike of yourself for use as stickers in chat and comments. Once you personalize your Avatar’s face, hair, and clothes, they’ll star in a range of frequently updated stickers conveying common emotions and phrases. The feature could make Facebook feel more fun, youthful, and visually communicative. [Read more]

YouTube announces new partnership with AXS to facilitate concert ticket purchases from videos

Already the biggest community of music lovers, ticketing partnerships are another way YouTube is growing into the most valuable platform for artists. In addition to sharing and promoting new music, artists can engage directly with fans and sell tickets for upcoming tour dates all in one place. [Read more]

Facebook Video Creation Kit gets new editing, resizing options and ‘Save’ feature

Facebook has introduced several new Video Creation Kit features, including a tool that will automatically create multiple versions of a video with different aspect ratios. Facebook’s Video Creation Kit is also getting more templates — including a single-image template that can add visually engaging motion to a static image. [Read more]

Facebook Adds New Page and Group Ranking Factors into News Feed Algorithm

Facebook says that it recently issued two additional surveys focused on Page and Group content, and what people want to see more, or less, of. Based on the responses it’s received, Facebook says that it has updated the News Feed algorithm to prioritize the Pages and groups they predict an individual may care about the most. [Read more]