Instagram hides number of ‘likes’ from users in Australian trial – Weekly Social Media Update Wk30 2019

Instagram users in Australia will no longer be able to see how many likes a post has a received under trial changes to “remove pressure” on the digital platform’s users. Users will still be able to see a list of likes on their posts, just not the overall number. The change won’t affect measurement tools, and all likes and engagement metrics will still be available in those tools. [Read more]

Twitter unveils major redesign

Twitter has rolled out a new desktop design, which the social media giant says will be easier to navigate and personalise for consumers. The new site replicates features from the app and aims to eliminate annoying desktop quirks including log-in problems and making it less fiddly to access direct messages. [Read more]

Facebook Rolls Out New, Dedicated Anti-Scam Ad Reporting Process in the UK

The new, on-platform ad reporting option provides an additional way for users to submit more specific feedback on any scam ads they see in their feeds. The increased transparency is said to help Facebook fend off concerns about its practices, providing consumers with more tools to understand how their data is being used for ad targeting. [Read more]

Email and phone communications dominate conversational martech, but chat isn’t far behind

Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey of more than 1,000 consumers by Drift and SurveyMonkey Audience indicate that the ability to quickly communicate with brands to solve customer issues is among the top priorities for online shoppers. [Read more]