From influencers to influential communities.
What does real influence actually look like? In today’s highly sceptical world, we pride ourselves on building communities through strategic influencer programmes.
No copy-and-paste, little black book of influencers here.
Influencer marketing has changed as brands start to analyse and question the real ‘influence’ of their partnerships. Consumers are hyper-aware of sponsored content #ad, and scroll right past anything that looks like an infomercial in disguise.
Today, brands are looking to build long-term relationships with people who are truly going to influence their audience and have real impact on their brand.
Our performance-led approach to influencer marketing helps you go beyond superficial metrics to create a real community. We live in the space where culture meets commerce and create tailored influencer marketing programmes to deliver on big objectives.