Google Announces Expansion of Voice Assistant Options – Weekly Social Media Update Wk09 2019

Google Announces Expansion of Voice Assistant Options

The use of voice search is on the rise, with a report finding that some 27% of people are now using voice search on mobile in some form. Google’s adding more language variants to its voice assistant tools within its apps, so more people can use them within their regular usage flows. Google’s also expanding its AI assistant tools to its messaging apps, so users can get information within their messaging stream. [Read More]

 

Facebook testing new Ads Manager interface

It has been said that the new Facebook Ads Manager will result in higher productivity for those setting up, managing and analyzing campaigns. It has not been said when advertisers will get access to this new interface. [Read More]

Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)

90% of consumers said that authenticity is important when deciding which brands they like and support – up from 86% in 2017. User-generated content is viewed as the most authentic form of content by consumers globally, with 58% of consumers agreeing. In fact, globally, 79% of people say user-generated content highly impacts their purchasing decisions – up from 60% in 2017. [Read More]

 

Instagram’s Working on New Updates for IGTV, Public Collection

Instagram has now launched a new IGTV layout, including improved search capacity, suggested channels and an updated profile layout. Instagram is also testing a public version of the Collections feature. Instagram’s private Collections enable users to gather sets of posts on specific topics, and could provide significant opportunity for users to further share their interests and passions, if they were also able to share the same on their profiles. [Read More]