Gen Z says Facebook is the number one social media platform they’ve abandoned – Weekly Social Media Update Wk29 2019

Facebook is losing its appeal with Generation Z, according to a recent survey conducted by Business Insider. The results indicated that while the majority of these consumers still used Facebook, it was no longer their platform of choice — Instagram was.  [Read more]

Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions

Instagram’s adding a new automated warning which will prompt users when their comment may be considered offensive, giving them a chance to review before the post creator sees it. The new tool will be triggered by the use of certain words within comments, and will alert the user with a notification that asks if they’re sure that’s what they want to post. [Read more]

Facebook brings back reach estimates for Custom Audiences

Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. Reach estimates are a handy tool, making it possible to determine approximate campaign sizes and manage budgets and bidding activity accordingly. [Read more]

Pinterest unveils new video capabilities for brands

Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics. Business will also be able to schedule video content in advance with Pinterest’s new Pin Scheduler tool. [Read more]