Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram’s Test – Weekly Social Media Update Wk37 2019

Facebook is testing hiding like counts, similar to Instagram on its platform. The removal of public like counts, is said to reduce social comparison, and its associated negative impacts. This move may not have measurable impact for branded posts on Facebook, but it could affect the brand-influencer relationship, especially in terms of how brands and advertisers evaluate which influencers they may want to build partnerships with. [Read More]

Facebook rolls out automated lead generation feature for Messenger to all advertisers

The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed. [Read More]

Ads in Instagram explore are now available to all advertisers

Explore is a platform for people to discover, shop and connect with people, businesses and creators. Today, 80% of people follow a business on Instagram, and Explore can help them find the next business or product that they might love. [Read More]

Facebook Begins Rolling Out Updated Desktop Layout

The new layout aims to make it easier to navigate to elements, with tabs along the top of the screen, and a more compressed view. The intention is to bring the desktop version more in line with the mobile app, while also making it easier for users to switch between usage areas. [Read More]