Facebook rolls out Group Stories globally
Facebook is rolling out Stories to Groups globally and adding emoji reactions for Group members. Group Admins will have access to existing controls to monitor both the content included in a Story and the members allowed to contribute.
YouTube Launches YouTube Stories, Limited to Prominent Creators Only
YouTube has announced the launch of ‘YouTube Stories’, its take on the nextgen social sharing format. The Stories bar will appear at the top of the app, showcasing the latest Stories from creators you follow. YouTube Stories will last for seven days in the app, so a fair bit longer than the regular 24-hour content period in other Stories options. At launch, YouTube Stories will only be available to eligible creators with 10K+ subscribers.
Instagram’s Testing Side-Scrolling Feed View
Instagram is testing a new, side-scrolling format for regular feed viewing. Which is very similar to Stories. The side-swiping process could be optional, enabling users to either stick with what they know and love, or move to an Instagram fully aligned with the horizontal option.
Facebook’s Testing a New “”Live Video Mode for Sellers”” for Pages to Promote Products
Facebook is testing a new element in its slowly evolving eCommerce tools with a dedicated Facebook Live mode that enables Pages to showcase products in their stream, which viewers can then easily purchase via screenshots. The new Page broadcasting option will help businesses quickly close sales by connecting viewers to purchases in real-time.
Facebook Tests New ‘Comment Quality’ Feedback Option as it Looks to Boost Engagement
There’s a quick ‘Facebook survey’ option on comment quality, which helps provide the platform with more feedback into what users like and don’t like within discussion threads. The feedback option, adds another way to help Facebook clean up its comments and prompt more engagement.