Facebook changes algorithm to promote worthwhile & close friend content – Weekly Social Media Update Wk22 2019

Facebook is updating the News Feed ranking algorithm to incorporate data from surveys about who you say are your closest friends and which links you find most worthwhile. The change could affect Pages that share clickbait and preference those sharing content that makes people feel satisfied afterwards. [Read more]

Instagram Re-Vamps IGTV

To better align with consumption trends, Instagram has this week given the format of IGTV a refresh which is more aligned with Snapchat and rising short-video tool TikTok. [Read more]

Chatbots are forecasted to drive major savings for retailers.

As technology improves with natural language processing and AI, chatbots are predicted to take away revenue from other marketing channels and retailers will see an increase in savings, thanks to the automation of customer sales and support processes. According to the report, chatbots are positioned for rapid growth in the retail industry. [Read more]

Facebook’s Working on a New Stories Composer Layout

Facebook is working on a new layout for the Facebook Stories composer, which places more options within immediate, tappable reach. The idea here is to get more people using more of Facebook’s Stories tools, with a view to making the option more appealing and engaging. [Read more]

Instagram Continues to Work on New Option to Share a Link to an Individual Story

Instagram continues to work on its option for sharing your Instagram Story via a unique link, with an engineering expert spotting a new variation of the share option in the back-end of the app’s code. Providing a link, allows you to promote your Story in your email newsletter, your email signature, on other social platforms – it opens up a whole range of off-platform considerations [Read more]