Facebook Adds ‘Top Fans’ Targeting Option for Organic Page Posts – Weekly Social Media Update Wk27 2019

Facebook is rolling out a new option which enables Pages to publish updates targeted to their top Page fans specifically. The option enables Pages to create posts exclusively for Top Fans, in order to ‘thank them or share exclusive content’. [Read more]

YouTube’s Running a New Test Which Hides Comments on All Videos

YouTube is now testing a new option which would see all video comments hidden by default, with users needing to tap a button to view any comments on a video. This shows that the platform is looking at more options to protect users, and that it is experimenting with advanced options, which could have a significant impact on the platform’s overall functionality. [Read more]

Instagram’s Working on a New ‘Stop-Motion’ Tool for Stories

Instagram is developing a new ‘Stop-Motion’ camera option for Instagram Stories, which would provide another way to create interesting video updates, without having to record any actual video at all. [Read more]

Facebook and TikTok Lead in Overall App Downloads in May

Facebook remains the most popular social app, even in terms of new downloads, while TikTok and Snapchat also continue to hold attention. TikTok remains the trending app of the moment, and is maintaining its growth momentum. [Read more]

The State of Instagram Marketing 2019

A recent survey has shown, while video content is hugely popular, at present, most brands are seeing best engagement with still image posts on the platform. Over time, with more brands posting more video content, results are expected to shift, with video and Stories taking more prominence, but at present, still image posts remain important. [Read more]

Facebook Highlights Evolving Topics of Conversation in Latest ‘Topics to Watch’ Report

Facebook has released its latest ‘Topics to Watch’ report, highlighting all the key subjects which are seeing significant increases in mention volume. Some of the topics to watch include Chifa ( a fusion of Chinese and Peruvian cuisine, Espadrille, foodie and women’s boxing. [Read more]