WE'RE A CONTENT MARKETING AGENCY
We create branded content that gets people talking and sharing
SOCIAL BY DESIGN
Our in-house production team, Magnum Studio, creates compelling content for social and digital channels.
We design content for the News Feed and Stories – two content environments which engage over 15 million Aussies each month across Facebook, Instagram, YouTube, LinkedIn, Twitter and Snapchat.
While media formats will always evolve, one thing remains the same: digital communication has the powerful ability to change a brand and influence culture.
We know what kind of content stops thumbs scrolling, engages and motivates audiences to take action. We deliver cost-effective rich media content for campaigns or as part of always-on content strategies.
We manage the entire production process end-to-end and have 3 golden rules when it comes to creating content…
RULE 1: Content strategies must be data-driven and insights-led ensuring optimal value exchange between the brand and audience.
RULE 2: Paid media spend must be optimised daily with content formats, audience targeting and messaging aligned to deliver on the underlying business objectives.
RULE 3: Content must deliver emotional impact and drive action.
RICH MEDIA CONTENT FORMATS
- Social videos: portrait short-form for Instagram Stories & IGTV, square format video for News Feed, long-form video and webisodes for YouTube and Vimeo, branded short films and everything in between. Our in-house production team, Magnum Studio, has full production capabilities from scripting, sourcing talent, directing, editing, publishing and promotion
- Social posts: copywriting, curation, photography, gifs, cinemagraphs and memes
- Graphic design: infographics, illustrations and animations
- Production: storyboarding, treatments, scripts, production, casting, directing and editing
- Long form content: Articles, listicles, features, white papers and thought leadership pieces