Gen Z says Facebook is the number one social media platform they’ve abandoned – Weekly Social Media Update Wk29 2019

Facebook is losing its appeal with Generation Z, according to a recent survey conducted by Business Insider. The results indicated that while the majority of these consumers still used Facebook, it was no longer their platform of choice — Instagram was. [Read more] Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions Instagram’s… View Article

Instagram is Rolling Out New Ad Units in its Explore Tab – Weekly Social Media Update Wk28 2019

Instagram is introducing ads in Explore slowly in the coming months. After tapping on a photo or video in Explore, people may begin to see ads as part of their browsing experience just like in the main feed. [Read more] Consumers indicate experience, not price, as top conversion factor For consumers, the decision to buy… View Article

Facebook Adds ‘Top Fans’ Targeting Option for Organic Page Posts – Weekly Social Media Update Wk27 2019

Facebook is rolling out a new option which enables Pages to publish updates targeted to their top Page fans specifically. The option enables Pages to create posts exclusively for Top Fans, in order to ‘thank them or share exclusive content’. [Read more] YouTube’s Running a New Test Which Hides Comments on All Videos YouTube is… View Article

Advertisers can now target Spotify podcast listeners – Weekly Social Media Updates Wk 26 2019

Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.” [Read more] Facebook’s working on a new ‘preview’ option for page posts… View Article

LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging – Weekly Social Media Update Wk25 2019

In order to further tap into the rising video trend, LinkedIn has also added a new option to record video clips with its messaging process. LinkedIn is also moving the messaging and post buttons within the app to make them easier to access at all times. [Read more] Snapchat Sees Massive Increase in Downloads Following… View Article

Instagram now lets brands boost organic posts as ads – Weekly Social Media Update Wk24 2019

Influencers who create posts using the image-sharing app’s “paid partnership” tool will see an option that says “allow my business partner to boost”. The feature gives brands a chance to appear in the feeds and Stories of a broader group of Instagram users, even those who don’t follow the influencer or brand. [Read more] Facebook… View Article

Instagram’s IGTV is retreating from its vertical-only policy – Weekly Social Media Update Wk23 2019

IGTV is retreating from its vertical-only policy as users can upload traditional horizontal landscape videos too. They’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. [Read more] Time spent on Facebook & Snapchat remains flat, but Instagram sees growth Instagram users… View Article

Facebook changes algorithm to promote worthwhile & close friend content – Weekly Social Media Update Wk22 2019

Facebook is updating the News Feed ranking algorithm to incorporate data from surveys about who you say are your closest friends and which links you find most worthwhile. The change could affect Pages that share clickbait and preference those sharing content that makes people feel satisfied afterwards. [Read more] Instagram Re-Vamps IGTV To better align… View Article

Instagram is working on a new ‘Join Chat’ sticker for Stories – Weekly Social Media Update Wk 20 2019

The new feature will enable Stories viewers to join a private chat group, direct from a Story. Along with Facebook more broadly, Instagram has been putting increased emphasis on messaging, with more than half of the app’s users now also using Instagram Direct. For brands, this could provide another way to build a stronger community… View Article

Facebook puts Groups as the centre of the app – Weekly Social Media Update Wk 19 2019

Facebook puts Groups as the centre of the app Facebook CEO Mark Zuckerberg said Facebook is making communities on the platform as central as friend connections, putting Groups at the center of the app with new updates to the function. Firstly when a user opens the Groups tab, they’ll see a personalized feed of activity… View Article