Category Archive: Social Media Updates

Instagram Launches Voice Messaging in Direct Messages – Weekly Social Media Update Wk46 2018

Instagram-launches-voice-messaging-in-direct messaging Instagram has now announced that it’s rolling out voice messaging within direct message, providing another way for users to stay in touch. Voice messages can be up to a minute long, and remain permanently listenable rather than disappearing. Voice messages will also work in both one-on-one and group chats. [Read more] Facebook’s Adding… View Article

5 Big Updates to Facebook Ads – Weekly Social Media Update Wk43 2018

Facebook Implements New Restrictions on ‘Low Quality’ Ads Facebook has announced a new set of restrictions, and increased penalties, for brands that publish ‘low quality’ ads on its platform. Facebook has provided three specific examples that count as ‘low quality’. Firstly engagement bait – these are your typical ‘like and share’ posts, re-purposed as ads…. View Article

Soon we’ll be chatting with our ads – Weekly Social Media Update Wk42 2018

Google ushers in the Age of Conversational Ads with the launch of AdLingo Blurring the lines between social and display, Google Ads’ new display format allows advertisers to deliver ads that query users and respond to them. Dubbed “AdLingo”, it provides the first widely available ad format for conversational ads outside of messaging apps. [… View Article

Facebook & YouTube duel it out in an innovation arms race – Weekly Social Media Update Wk40 2018

Facebook Announces Two New Video Ad Buying Options to Maximise Revenue Potential Facebook has announced two new video ad buying options to help both businesses and publishers capitalise on the potential of video during the 2018 holiday season. The first is what Facebook’s calling ‘In-Stream Reserve’, which will enable advertisers to reach people watching video… View Article

Weekly Social Media Update Wk39 2018

Facebook Looks Set to Launch its Smart Speaker, Called ‘Portal’, Next Week Facebook will next week announce it’s long-rumoured smart home device, called the ‘Portal’, which will enable users to ‘speak to Facebook’ within their homes, furthering The Social Network’s reaches. As noted, the device will likely include a large touchscreen, a wide-angle camera, microphones,… View Article

Weekly Social Media Update Wk38 2018

YouTube Adds Vertical Video Ad Options, Moving with Usage Trends YouTube has added new features to respond to an increasing number of users becoming accustomed to viewing content without having to turn their devices landscape. The platform has introduced new vertical video ad units, which will enable brands to capitalise on full-length presentation. [ Read… View Article