Category Archive: Social Media Marketing

What GDPR Means for Australian Businesses

As you may know, there has been a great deal of discussion surrounding the new regulations being implemented in the EU and how it could affect brands globally. We’ve read all the detail (so you don’t have to) and summarised below the ‘need to knows’ for your business.  Firstly, as an overview, General Data Protection… View Article

Content, the long and short of it

“How long should this video be?” Hands up for how many times you’ve heard or been asked this question. It sounds like a simple question, that should have a simple answer. But it doesn’t. As marketers we’ve been conditioned to think automatically about 3-second view rates, a 60% bounce rate on 400 word content or… View Article

5 minutes with our Head of Social and Digital, Tim Hill

Known for his extensive technical knowledge, love of spreadsheets and great hair, Tim Hill leads Magnum & Co’s Social & Digital team. Joining the agency in late 2017, we took five with Tim to learn a little more about his love for the industry, career philosophy and favourite emoji. 1. Describe your role at Magnum… View Article

Navigating the Digital & Social Media Landscape in 2018

2017 was undoubtedly the year Augmented Reality broke through. Filters are now commonplace across messaging apps and social networks alike (even LinkedIn). There were also big moves in the world of influencer marketing, the rise of the micro influencer and Branded Content functionality rolling out on Facebook and Instagram. Some other highlights: – Facebook hit… View Article

What the Facebook News Feed update means for brands

The Facebook post last Thursday from Mark Zuckerberg about the upcoming News Feed update has caused quite the ruckus in the marketing community from News Feed Armageddon to Zuck’s $3B net worth loss after the announcement.   This prompted Adam Mosseri, Head of News Feed at Facebook to explain the changes in more detail. “With this update,… View Article

Social Media Weekly Roundup

1 . Snapchat reveals Australian daily usage data New information released by Snap Inc shows Australia is one of the app’s territories with the highest users per capita. With 4 million daily active Australian users, nearly a quarter of Aussie smartphone users check Snapchat every day. 2 . Instagram adds live video broadcasting and disappearing… View Article

Social Media Weekly Roundup

1 . Snapchat Spectacles are here! After much anticipation, Spectacles have finally made their debut on the US West Coast through pop up vending machines. Due to the scarce nature of the glasses, pairs are selling on eBay for up to $2,300. 2 . LinkedIn rolls out Audience Insights Tapping on ME on the LinkedIn… View Article

Top 3 Upcoming Social Media Trends

Social Media Trends as heard at the Mashable + General Assembly Social Media Day   We know that the social sphere is ever-changing, and as social media marketers we are constantly endeavouring to stay on top of new technology, launches and upcoming trends. But is every new trend worth engaging with? Are all new social… View Article

Social Media Weekly Roundup

1 . Facebook debuts Halloween face filters on Facebook Live Facebook has made another move towards Snapchat with it’s launch of Halloween themed face filters. The masks appear to be limited edition but will pave the way for future filter packs. 2 . Twitter gets rid of  Vine The looping video app, owned by Twitter,… View Article