Instagram separates new likes on posts, adds unfollower stats for creator accounts – Weekly Social Media Update Wk21 2019

Instagram is testing out an option that would separate new and old likes on your posts, helping you to more easily see the latest activity, and take action on the same. Instagram Creator accounts now have access to a new chart of followers and unfollowers, helping to provide additional context on account performance. [Read more]… View Article

Do we really trust the algorithm? How Facebook’s latest updates will impact your campaign performance

With a number of new features being rolled out in 2019, this seems to be the year of change for Facebook. From algorithm changes, to encrypted private messaging and its crackdown on inauthentic content such as purchased likes, for better or worse the platform is changing based on the consumer’s evolving needs. One of their… View Article

YouTube Launches Pop Up ‘Experiential House’ in NYC – Weekly Social Media Update Wk12 2019

YouTube Launches Pop-Up ‘Experiential House’ in NYC YouTube has this week opened a new ‘YouTube House’ pop-up in New York, which includes a range of different elements of focus for YouTubers and showcases the various aspects of the platform’s offerings. YouTube House includes dedicated areas for YouTube TV, YouTube Gaming, virtual reality, a fitness studio,… View Article

Facebook Adds New ‘Watch Party’ Feature – Weekly Social Media Update Wk10 2019

Facebook Adds New ‘Watch Party’ Option Facebook is introducing a new Watch Party experience that will enable people to host Watch Parties around what’s happening on live TV. Facebook is currently testing this globally in Facebook Groups during live sports events like UEFA Champions League soccer matches. [Read More] Google’s Adding New, Advanced AR Masks… View Article

Facebook is About to get More Private– Weekly Social Media Update Wk10 2019

Rebuild: Facebook is about to get more private Facebook chief Mark Zuckerberg says the future of his company’s product development will be focused on encrypted, private and ephemeral communication. Facebook will apparently rebuild a lot of its features, noting that smaller groups and more private, temporary posts are the fastest-growing areas of digital communications. [Read… View Article

Google Announces Expansion of Voice Assistant Options – Weekly Social Media Update Wk09 2019

Google Announces Expansion of Voice Assistant Options The use of voice search is on the rise, with a report finding that some 27% of people are now using voice search on mobile in some form. Google’s adding more language variants to its voice assistant tools within its apps, so more people can use them within… View Article

You Can Now ‘Shop the Look’ with Pinterest! – Weekly Social Media Update Wk5 2019

Facebook Rolls Out Messenger ‘Unsend’ Feature to All Users Facebook is now rolling out its ‘unsend’ message option in Messenger to all users, providing a way to retract previously sent Messenger communications within a 10-minute window. [Read More] Pinterest Expands eCommerce Potential with Automated ‘Shop the Look’ Pins Pinterest is looking to take ‘Shop… View Article

Netflix adds an Instagram Stories Sharing Function! – Weekly Social Media Update Wk4 2019

Netflix Adds New Instagram Stories Sharing Function, a New Marketing Consideration Netflix has this week announced a new process which will enable users to share the latest TV show or movie they’re watching in the app direct to their Instagram Story. Given the rising popularity of the Stories format, we can expect more businesses will… View Article

What GDPR Means for Australian Businesses

As you may know, there has been a great deal of discussion surrounding the new regulations being implemented in the EU and how it could affect brands globally. We’ve read all the detail (so you don’t have to) and summarised below the ‘need to knows’ for your business. Firstly, as an overview, General Data Protection… View Article

Content, the long and short of it

“How long should this video be?” Hands up for how many times you’ve heard or been asked this question. It sounds like a simple question, that should have a simple answer. But it doesn’t. As marketers we’ve been conditioned to think automatically about 3-second view rates, a 60% bounce rate on 400 word content or… View Article