Category Archive: Opinion

What the Facebook News Feed update means for brands

The Facebook post last Thursday from Mark Zuckerberg about the upcoming News Feed update has caused quite the ruckus in the marketing community from News Feed Armageddon to Zuck’s $3B net worth loss after the announcement.   This prompted Adam Mosseri, Head of News Feed at Facebook to explain the changes in more detail. “With this update,… View Article

How long is a piece of string? The measurement question

As in real life, so it is when it comes to measurement of marketing and communications efforts – if you aren’t pointed in the right direction from the outset, any difference you make is more fluke than strategic   In the year 2000 The Millennium Bridge in London was unveiled. It cost AUD$32M to build,… View Article

The importance of team social activities and events

When I landed a position at Magnum & Co six months ago, I packed up my life in Canberra and moved to Sydney to start a whole new chapter. While this was an incredibly exciting time for me, it was also really daunting. I was stepping out of my comfort zone into the unknown, and… View Article

New year, new agency? 5 things your marketing agency must have

What kind of marketing agency you ask? Well… does it actually matter? Today everyone is eating everyone else’s lunch. Because a good idea can come from anywhere it doesn’t really help to put agencies in boxes. Still as we welcome a new year, it’s not unusual to ask what can I do this year better than… View Article

Why insights are essential for integrated marketing

  It’s interesting to ponder, while not all agencies do integrated marketing work, there is universal acceptance each marketing element should be integrated to achieve the best results. The difference then is not whether you have an integrated marketing agency, but whether you work with someone who knows how to integrate. And herein lies the… View Article