Category Archive: Opinion

Why Influencers Are Brands Too

It’s no surprise there’s a constant increase in brands working with influencers across campaigns to drive a number of objectives such as awareness, or influencing purchasing behaviour. This boom has grown faster than Justin Bieber’s tattoo collection and shows no signs of slowing down! The influx of influencers within the digital space means it’s getting… View Article

The Government’s blanket ban on influencer marketing lifts the lid on the need for industry education

This month the government introduced a blanket ban of influencer marketing following public outcry when it was revealed that $600,000 of tax payer’s money had been invested into this channel. Nationally the industry response to the decision has consistently echoed the same sentiment, stressing the poor tactics around the influencers selected for the campaign under… View Article

What GDPR Means for Australian Businesses

As you may know, there has been a great deal of discussion surrounding the new regulations being implemented in the EU and how it could affect brands globally. We’ve read all the detail (so you don’t have to) and summarised below the ‘need to knows’ for your business.  Firstly, as an overview, General Data Protection… View Article

Profile: Magnum & Co’s Managing Director, Carl Moggridge

What’s your backstory? I played a couple of sports at a decent level, but I always used to choke when it mattered. So when I studied sports science at college, I took psychology to help and business as a backup. Obviously the oedipus complex didn’t make things better so I ended up as a strategic… View Article

Content, the long and short of it

“How long should this video be?” Hands up for how many times you’ve heard or been asked this question. It sounds like a simple question, that should have a simple answer. But it doesn’t. As marketers we’ve been conditioned to think automatically about 3-second view rates, a 60% bounce rate on 400 word content or… View Article

2018 – the year of…

Every year at about this time, keyboard warriors come out from the woodwork and start to hypothesise how the ensuing 12 months may play out. In the sea of want-to-be visionaries, it’s difficult to write something truly unique; even more so when you think that a lot of the changes that are being discussed are… View Article

What the Facebook News Feed update means for brands

The Facebook post last Thursday from Mark Zuckerberg about the upcoming News Feed update has caused quite the ruckus in the marketing community from News Feed Armageddon to Zuck’s $3B net worth loss after the announcement.   This prompted Adam Mosseri, Head of News Feed at Facebook to explain the changes in more detail. “With this update,… View Article

How long is a piece of string? The measurement question

As in real life, so it is when it comes to measurement of marketing and communications efforts – if you aren’t pointed in the right direction from the outset, any difference you make is more fluke than strategic   In the year 2000 The Millennium Bridge in London was unveiled. It cost AUD$32M to build,… View Article

The importance of team social activities and events

When I landed a position at Magnum & Co six months ago, I packed up my life in Canberra and moved to Sydney to start a whole new chapter. While this was an incredibly exciting time for me, it was also really daunting. I was stepping out of my comfort zone into the unknown, and… View Article