Category Archive: Opinion

Will Brands Win with Price Alone in a Crisis?

Ping! A notification in one of my messenger group chats caught my attention. A friend was asking if there were any ‘rona sales where she could find discounted Chanel perfume. Another friend replied saying Chanel never goes on sale, that’s how they keep it so luxurious.  This exchange got me thinking about brands, their image… View Article

Creative without a sense of empathy could be a brand’s biggest mistake.

I don’t know about you, but I’m feeling positive about the world post COVID-19. During a time of crisis, when fear and panic buying started to take over, I noticed a switch and people started to act human again. We started singing from our balconies, applauding essential workers and helping the elderly. Acts like this… View Article

What does modern leadership look like?

The definition of leadership, or at least the one that I subscribe to, is “a process of social influence which maximises efforts of others towards achievement of a goal”. Now feels like as good a time as any to reflect on the different types of leadership styles we’ve witnessed over the last few weeks. What… View Article

A good dose of good times.

We know the situation. We know what we need to do. We’re living it daily, playing our part, and staying at home. There is no need for us to go on about it. But there is a need for us to talk about how we need to be entertained now like never before.  Boy do… View Article

How to be useful during COVID-19? Listen carefully and quickly.

In just a few weeks (which at the moment feels like a few years) the world has completely changed. Shaking hands is now frowned upon, millions are out of work and our great outdoor lifestyle has come to a startling halt. Crisis has definitely hit. As marketers, we are not unfamiliar with a crisis. We’re… View Article

How do you solve a problem like COVID-19?

In just a few weeks, what we thought was media hysteria has turned into a global crisis, impacting us all in some way shape or form, both personally and professionally. Unfortunately, this isn’t an April Fools’ joke.  It certainly isn’t a time to be glib. While media consumption is up, we believe dealing with COVID-19… View Article

Meet our Head of Social & Digital, Martin Hong

What’s your backstory? I’m a behavioural psychologist, Ad Man and out-of-work actor who somehow lucked out and found himself in an industry and role that has enabled me to fuse all of my interests into a career. Describe your role at Magnum & Co in one sentence. I connect brands with customers in the digital… View Article

SxSW: The future is built on potential

In March our Head of Creative Services, Harrie Jack, hit the streets of Texas to connect with bright educators, brush shoulders with celebs and eat exclusively at fancy food trucks at SxSW 2019 (lucky her, right?). Now that the excitement has settled and the jet lag has passed, she’s compiled her key takeaways from this… View Article

Why Influencers Are Brands Too

It’s no surprise there’s a constant increase in brands working with influencers across campaigns to drive a number of objectives such as awareness, or influencing purchasing behaviour. This boom has grown faster than Justin Bieber’s tattoo collection and shows no signs of slowing down! The influx of influencers within the digital space means it’s getting… View Article