How do you solve a problem like COVID-19?

In just a few weeks, what we thought was media hysteria has turned into a global crisis, impacting us all in some way shape or form, both personally and professionally. Unfortunately, this isn’t an April Fools’ joke. It certainly isn’t a time to be glib. While media consumption is up, we believe dealing with COVID-19… View Article

Need a bit of light-hearted entertainment while working from home? Here are Magnum & Co’s top 10 picks….

1. Check out John Legend’s online acoustic performance for a soul-soothing feeling we all need to hear right now. 2. With online virtual concerts catching on and everyone feeling a little ‘Yellow’, Chris Martin also decided to play a little concert from home on Coldplay’s Instagram Live. 3. Pink learns how to play the piano… View Article

Facebook Will Open Several Pop-Up Cafes in London to Assist Users with Privacy Settings – Weekly Social Media Update Wk35 2019

In its latest attempt to prove to the world that it’s not actually an evil corporation, hell-bent on gathering as much personal data as possible in order to use it against us, Facebook will open up five temporary cafes in the UK, where users will be able to get assistance and advice on their privacy… View Article

5 Minutes with Head of Earned Media & Influence, Ourhai Turkhan

What’s your backstory? A Law graduate from London who turned to the dark side (PR) after realising that it was hands down the most fun you can have whilst working in an office. After years working at some of London’s top agencies, scandalous celebrity parties, awesome client freebies, 3,495 media lunches, a few (read: many)… View Article

Why Influencers Are Brands Too

It’s no surprise there’s a constant increase in brands working with influencers across campaigns to drive a number of objectives such as awareness, or influencing purchasing behaviour. This boom has grown faster than Justin Bieber’s tattoo collection and shows no signs of slowing down! The influx of influencers within the digital space means it’s getting… View Article

The Government’s blanket ban on influencer marketing lifts the lid on the need for industry education

This month the government introduced a blanket ban of influencer marketing following public outcry when it was revealed that $600,000 of tax payer’s money had been invested into this channel. Nationally the industry response to the decision has consistently echoed the same sentiment, stressing the poor tactics around the influencers selected for the campaign under… View Article

What GDPR Means for Australian Businesses

As you may know, there has been a great deal of discussion surrounding the new regulations being implemented in the EU and how it could affect brands globally. We’ve read all the detail (so you don’t have to) and summarised below the ‘need to knows’ for your business. Firstly, as an overview, General Data Protection… View Article

Brands Reluctance to #deletefacebook is Testament to Facebook’s Importance on Business Results

When Elon Musk deleted both Tesla and SpaceX’s Facebook Pages there was every chance that this moment would become the catalyst for hundreds, if not thousands of other brands to follow suit. Instead there was barely a murmur. So far the most notable movements have been from open-source software vendor Mozilla and German bank Commerzbank…. View Article

5 minutes with our Head of Social and Digital, Tim Hill

Known for his extensive technical knowledge, love of spreadsheets and great hair, Tim Hill leads Magnum & Co’s Social & Digital team. Joining the agency in late 2017, we took five with Tim to learn a little more about his love for the industry, career philosophy and favourite emoji. 1. Describe your role at Magnum… View Article

Navigating the Digital & Social Media Landscape in 2018

2017 was undoubtedly the year Augmented Reality broke through. Filters are now commonplace across messaging apps and social networks alike (even LinkedIn). There were also big moves in the world of influencer marketing, the rise of the micro influencer and Branded Content functionality rolling out on Facebook and Instagram. Some other highlights: – Facebook hit… View Article

Category Archive: @ Magnum