Category Archive: Digital Marketing

A good dose of good times.

We know the situation. We know what we need to do. We’re living it daily, playing our part, and staying at home. There is no need for us to go on about it. But there is a need for us to talk about how we need to be entertained now like never before.  Boy do… View Article

Meet our Head of Social & Digital, Martin Hong

What’s your backstory? I’m a behavioural psychologist, Ad Man and out-of-work actor who somehow lucked out and found himself in an industry and role that has enabled me to fuse all of my interests into a career. Describe your role at Magnum & Co in one sentence. I connect brands with customers in the digital… View Article

Content, the long and short of it

“How long should this video be?” Hands up for how many times you’ve heard or been asked this question. It sounds like a simple question, that should have a simple answer. But it doesn’t. As marketers we’ve been conditioned to think automatically about 3-second view rates, a 60% bounce rate on 400 word content or… View Article

5 minutes with our Head of Social and Digital, Tim Hill

Known for his extensive technical knowledge, love of spreadsheets and great hair, Tim Hill leads Magnum & Co’s Social & Digital team. Joining the agency in late 2017, we took five with Tim to learn a little more about his love for the industry, career philosophy and favourite emoji. 1. Describe your role at Magnum… View Article

Navigating the Digital & Social Media Landscape in 2018

2017 was undoubtedly the year Augmented Reality broke through. Filters are now commonplace across messaging apps and social networks alike (even LinkedIn). There were also big moves in the world of influencer marketing, the rise of the micro influencer and Branded Content functionality rolling out on Facebook and Instagram. Some other highlights: – Facebook hit… View Article

2018 – the year of…

Every year at about this time, keyboard warriors come out from the woodwork and start to hypothesise how the ensuing 12 months may play out. In the sea of want-to-be visionaries, it’s difficult to write something truly unique; even more so when you think that a lot of the changes that are being discussed are… View Article

Introducing MAGNETIC: Magnum & Co’s new influencer marketing solution

Influencer marketing is continuing to rise; demanding a bigger share of marketing, PR and digital budgets. As the industry continues to evolve so too does the demand to push the boundaries of integration. Recent studies show that influencer marketing delivers 11 times the ROI when compared to other digital strategies, validating the acceleration of this… View Article

Social Media Weekly Roundup

1 . Snapchat reveals Australian daily usage data New information released by Snap Inc shows Australia is one of the app’s territories with the highest users per capita. With 4 million daily active Australian users, nearly a quarter of Aussie smartphone users check Snapchat every day. 2 . Instagram adds live video broadcasting and disappearing… View Article