Category Archive: Digital Marketing

Content, the long and short of it

“How long should this video be?” Hands up for how many times you’ve heard or been asked this question. It sounds like a simple question, that should have a simple answer. But it doesn’t. As marketers we’ve been conditioned to think automatically about 3-second view rates, a 60% bounce rate on 400 word content or… View Article

5 minutes with our Head of Social and Digital, Tim Hill

Known for his extensive technical knowledge, love of spreadsheets and great hair, Tim Hill leads Magnum & Co’s Social & Digital team. Joining the agency in late 2017, we took five with Tim to learn a little more about his love for the industry, career philosophy and favourite emoji. 1. Describe your role at Magnum… View Article

Navigating the Digital & Social Media Landscape in 2018

2017 was undoubtedly the year Augmented Reality broke through. Filters are now commonplace across messaging apps and social networks alike (even LinkedIn). There were also big moves in the world of influencer marketing, the rise of the micro influencer and Branded Content functionality rolling out on Facebook and Instagram. Some other highlights: – Facebook hit… View Article

2018 – the year of…

Every year at about this time, keyboard warriors come out from the woodwork and start to hypothesise how the ensuing 12 months may play out. In the sea of want-to-be visionaries, it’s difficult to write something truly unique; even more so when you think that a lot of the changes that are being discussed are… View Article

Introducing MAGNETIC: Magnum & Co’s new influencer marketing solution

Influencer marketing is continuing to rise; demanding a bigger share of marketing, PR and digital budgets. As the industry continues to evolve so too does the demand to push the boundaries of integration. Recent studies show that influencer marketing delivers 11 times the ROI when compared to other digital strategies, validating the acceleration of this… View Article

Social Media Weekly Roundup

1 . Snapchat reveals Australian daily usage data New information released by Snap Inc shows Australia is one of the app’s territories with the highest users per capita. With 4 million daily active Australian users, nearly a quarter of Aussie smartphone users check Snapchat every day. 2 . Instagram adds live video broadcasting and disappearing… View Article

What’s an insight? And why does it matter?

  When people think about insights, they often think about lightbulb moments. Why? Because it epitomises the time when something you see becomes something you understand. The light reveals, showing you something with greater clarity such that it all comes into focus. Interestingly, too many people forget about the last part, which is actually the… View Article