Category Archive: Digital Marketing Agency

Content, the long and short of it

“How long should this video be?” Hands up for how many times you’ve heard or been asked this question. It sounds like a simple question, that should have a simple answer. But it doesn’t. As marketers we’ve been conditioned to think automatically about 3-second view rates, a 60% bounce rate on 400 word content or… View Article

5 minutes with our Head of Social and Digital, Tim Hill

Known for his extensive technical knowledge, love of spreadsheets and great hair, Tim Hill leads Magnum & Co’s Social & Digital team. Joining the agency in late 2017, we took five with Tim to learn a little more about his love for the industry, career philosophy and favourite emoji. 1. Describe your role at Magnum… View Article

Navigating the Digital & Social Media Landscape in 2018

2017 was undoubtedly the year Augmented Reality broke through. Filters are now commonplace across messaging apps and social networks alike (even LinkedIn). There were also big moves in the world of influencer marketing, the rise of the micro influencer and Branded Content functionality rolling out on Facebook and Instagram. Some other highlights: – Facebook hit… View Article

2018 – the year of…

Every year at about this time, keyboard warriors come out from the woodwork and start to hypothesise how the ensuing 12 months may play out. In the sea of want-to-be visionaries, it’s difficult to write something truly unique; even more so when you think that a lot of the changes that are being discussed are… View Article

Social Media Weekly Roundup

1 . Snapchat reveals Australian daily usage data New information released by Snap Inc shows Australia is one of the app’s territories with the highest users per capita. With 4 million daily active Australian users, nearly a quarter of Aussie smartphone users check Snapchat every day. 2 . Instagram adds live video broadcasting and disappearing… View Article

Social Media Weekly Roundup

1 . Snapchat Spectacles are here! After much anticipation, Spectacles have finally made their debut on the US West Coast through pop up vending machines. Due to the scarce nature of the glasses, pairs are selling on eBay for up to $2,300. 2 . LinkedIn rolls out Audience Insights Tapping on ME on the LinkedIn… View Article

Top 5 Questions You Should Be Asking Your Agencies

There is little doubt that the marketing landscape has changed dramatically in recent years. It’s caused many brands and agencies plenty of sleepless nights. For the most part though this analysis has been a positive thing because it has demanded stock be taken on both sides about what real value looks like and how it… View Article

Magnum & Co appoints new General Manager

Sydney-based integrated marketing agency Magnum & Co has today announced the appointment of a General Manager of the business.  In the newly created role, Aaron Crowther joins to take on the day-to-day responsibilities of running the company, working alongside owners Michelle Hampton and Katie Barclay.   Formerly General Manager of Red Agency, Crowther comes to Magnum… View Article