Get people aware of the new Sydney Zoo by distinguishing it from the plethora of Australian wildlife attractions.
To mitigate the fact that the Australian attraction market is cluttered, we needed to differentiate Sydney Zoo by promoting their key points of difference in a memorable way. We produced a TVC that communicated Sydney Zoo’s unique attractions, their values and visually represented their brand aesthetic. Animals aren’t the easiest models to work with, so we collaborated with the zookeepers on site to ensure we were filming the animals at the right time of day and aligned with their feeding schedule to ensure maximum activity.
