creative services
do things that change things

sydney zoo

for brands on a mission
what we needed to change

Get people aware of the new Sydney Zoo by distinguishing it from the plethora of Australian wildlife attractions.

how we changed it

To mitigate the fact that the Australian attraction market is cluttered, we needed to differentiate Sydney Zoo by promoting their key points of difference in a memorable way. We produced a TVC that communicated Sydney Zoo’s unique attractions, their values and visually represented their brand aesthetic. Animals aren’t the easiest models to work with, so we collaborated with the zookeepers on site to ensure we were filming the animals at the right time of day and aligned with their feeding schedule to ensure maximum activity.

the impact

“2-week production turn around, including site visits shoot & edit Media coverage of TVC launch, including primetime segments on Channel 7 and Channel 9”