To drive consideration of Spotify with 35+ Australians and identify with this forgotten music generation.
An influencer marketing campaign that spoke to audiences through the medium of nostalgia. We collaborated and shot with influencers across fashion, sport and lifestyle who created content that would engage the Midults, directing them to the platform aand driving conversion.
Unique clicks to Spotify playlists for subscription
From off-page carousel and on-page content boosting exceeding set KPIs