what we needed to change

To drive consideration of Spotify with 35+ Australians and identify with this forgotten music generation.

how we changed it

An influencer marketing campaign that spoke to audiences through the medium of nostalgia. We collaborated and shot with influencers across fashion, sport and lifestyle who created content that would engage the Midults, directing them to the platform aand driving conversion.

the impact

“We collaborated and shot with influencers across fashion sport and lifestyle”