influencer marketing
do things that change things

Spotify

MIDULTS: THE FORGOTTEN GENERATION
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for brands on a mission
what we needed to change

To drive consideration of Spotify with 35+ Australians and identify with this forgotten music generation.

how we changed it

An influencer marketing campaign that spoke to audiences through the medium of nostalgia. We collaborated and shot with influencers across fashion, sport and lifestyle who created content that would engage the Midults, directing them to the platform aand driving conversion.

the impact

“We collaborated and shot with influencers across fashion sport and lifestyle”

11k

Unique clicks to Spotify playlists for subscription

750k

Impressions

roas

From off-page carousel and on-page content boosting exceeding set KPIs

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