influencer marketing
do things that change things

Australia Post

the gift of giving to SMBs
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for brands on a mission
what we needed to change

Get Aussies SMBs to choose Australia Post as their postal service during their busiest time of year.

how we changed it

Small business owners in Australia depend on a reliable delivery service to ensure customer satisfaction. To showcase the importance of a dependable postal service during busy periods of the year, we paired some of Australia’s leading lifestyle influencers with various small businesses across the country to showcase Australia Post’s impeccable service is ideal for businesses and customers alike. Each influencer created bespoke presents for their friends and family via the small businesses and shared their experience, start to finish across their social channels.

the impact
“This campaign led to over 36,000 website clicks - a never-before-seen level of conversion amongst the business in the social and influencer space”.

27

Influencers

10m

Impressions

65

Pieces of content

4.9%

Av. engagement rate of 4.9%

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