Make sustainable, organic meat a mainstream choice for consumers.
We developed a holistic, always-on content strategy for each of Arcadian’s core brands – Borrowdale, Cleaver’s and Arcadian – that showcased benefits, recipes, and the people behind organic meat. Additional content campaigns and in-person activations were designed to showcase specific launches (such as organic hot dogs or chicken nuggets) or important developments (such as Arcadian becoming a completely carbon-neutral company).
Social page growth rate year-on-year
Monthly organic impressions
Launched IGTV series with ambassador Pete Evans
Original Tasty-style video recipes, with average completion rate 90%
Launched a contra-based influencer program to expand brand reach to Parenting, Fitness and Foodie influencers