digital & social
do things that change things

arcadian

GROWING AN ORGANIC MEAT BRAND, DIGITALLY
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for brands on a mission
what we needed to change

Make sustainable, organic meat a mainstream choice for consumers.

how we changed it

We developed a holistic, always-on content strategy for each of Arcadian’s core brands – Borrowdale, Cleaver’s and Arcadian – that showcased benefits, recipes, and the people behind organic meat. Additional content campaigns and in-person activations were designed to showcase specific launches (such as organic hot dogs or chicken nuggets) or important developments (such as Arcadian becoming a completely carbon-neutral company).

the impact

13%

Social page growth rate year-on-year

100k

Monthly organic impressions

igtv

Launched IGTV series with ambassador Pete Evans

90%

Original Tasty-style video recipes, with average completion rate 90%

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Launched a contra-based influencer program to expand brand reach to Parenting, Fitness and Foodie influencers

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