LEVERAGING VOSS FLAVOURED SPARKLING AND BEYOND
Drive an integrated strategy across Australia and UK to continue to position the brand as an influential leader in consumer consideration.
VOSS
In 2017, VOSS launched their much anticipated Flavoured Sparkling Water. MAGNETIC supported this launch in Australia and the UK.
Overview
THE BRIEF
CREATING THE NARRATIVE
Add purpose to the VOSS story to differentiate the brand from its competitors and stand out to our target audience by heroing moments that are truly reflective of the VOSS lifestyle.
THE SOLUTION
INFLUENCER MARKETING POWERED BY SOCIAL STRATEGY
We recruited a range of influencers and devised a distinct content strategy to drive long term brand ambassadorship, by collaborating with our influencers through an outreach strategy and approaching ‘fans of VOSS’ who were already communicating with the brand on social media.
Our ambassadors were briefed to create aspirational assets and drive awareness and engagement through key campaign periods to create brand recognition and drive consistent brand messaging to prospective and existing consumers.
Most successful content was amplified through VOSS’ owned channels leveraging key campaign messaging and competitions to drive engagement and follower growth on owned social channels.