Experiential
do things that change things

Tip Top

celebrating 60 years of Tip Top
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for brands on a mission
what we needed to change

Reignite Australian’s emotional connection to the brand by celebrating 60 years of Tip Top.

how we changed it

Over the last 60 years, Tip Top has played and continues to play a role in the key milestones of our lives, every step (and bite) of the way. To remind Aussies of the important role Tip Top has played, we created the ‘Slice of Life’ pop-up cafe, where consumers, media and influencers were invited to taste their way down memory lane in the company of friends and family. Each menu item brought to life a significant moment in Tip Top lovers’ lives, playing on the inherent nostalgia of the brand’s heritage and rekindling the love for the iconic brand.

the impact

785+

Event attendees

13.2m

Total reach

64

Tracked brand mentions

30+

Posts from influencers attendees

303k

Actual views on coverage

200+

Over 200 competition entries on social media

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