what we needed to change

Reignite Australian’s emotional connection to the brand by celebrating 60 years of Tip Top.

how we changed it

Over the last 60 years, Tip Top has played and continues to play a role in the key milestones of our lives, every step (and bite) of the way. To remind Aussies of the important role Tip Top has played, we created the ‘Slice of Life’ pop-up cafe, where consumers, media and influencers were invited to taste their way down memory lane in the company of friends and family. Each menu item brought to life a significant moment in Tip Top lovers’ lives, playing on the inherent nostalgia of the brand’s heritage and rekindling the love for the iconic brand.

the impact