Digital & Social
do things that change things

Stayz

CREATING UNFORGETTABLE FAMILY MEMORIES
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for brands on a mission
what we needed to change

Get more Aussie families to book long weekend getaways, especially during the Easter period.

how we changed it

After commissioning research, we discovered that Aussie families are opting for more frequent but shorter long weekend breaks to spend more quality family time together. To capitalise on this trend, we positioned Stayz as the expert in family long weekend getaways. To do this, we announced the new research from Stayz and paired it with case studies who could talk about their experience of taking shorter, more frequent holidays to bring the research to life. We packaged this with tips and advice from the Stayz travel expert along with data on top destinations including inspiration on which Stayz property to book for the next long weekend.

the impact

63

Pieces of coverage

37m

Opportunities to see

58%

Of stories had the brand in the headline

100%

Key message inclusion

46%

Of stories quote our spokesperson

100%

Positive sentiment

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