Overview

Working with one of the world’s most recognisable brands

Red Bull Australia was one of the first countries to outsource its communications work to an external agency. Since then, Magnum’s work with Red Bull has been used as best practice for other offices around the world.

Ten year partnership
Services: PR, influencer marketing and events

 

THE BRIEF

Drive ongoing coverage and conversations around the brand in Australia

Working closely with the in- house communications team, our brief is to leverage Red Bull’s amazing content, athletes and events to position the brand as a lifestyle brand that gives you wings.

THE SOLUTION

A strategy focused on content, insights + influencers

Magnum manages a dedicated athlete profiling program for 35+ Red Bull athletes with the aim of educating media and consumers on their use of Red Bull in their training regime.

We also manage media activation around a number of Australian events including Red Bull Billy Cart, Red Bull BC One and the Wings for Life World Run alongside publicising international events in Australia – Red Bull Cliff Diving, Red Bull X Fighters and Red Bull Air Race to name just a few.