Public Relations
do things that change things

Red Bull

14-Year Athlete & Culture Partnership
for brands on a mission
what we needed to change

Position Red Bull as a lifestyle brand that ‘Gives You Wings’.

how we changed it

Our partnership with Red Bull spanned over a decade with our core role being to connect the brand’s key demographic (young people) with the World of Red Bull – its playgrounds, its culture and its ethos – to indirectly drive product sales. Leveraging the brand’s incredible content across its athlete, culture and sport pillars, we managed a 14 year-retainer program with the aim of driving awareness for the brand in Australian media - from athlete profiling with the likes of Mick Fanning, Sally Ftizgibbons and Robbie Maddison, through to publicising international events (Red Bull Cliff Diving, Red Bull Air Race to name a few) and driving awareness and audience numbers for Australian-based music & culture events (e.g. Red Bull Flugtag, Red Bull Music Academy). Our work was deemed global best practice.

the impact


Year relationship


Eyeballs contributions


Athletes represented


Tenfold increase in street cred


of events and campaigns


Comms agency partnership, globally

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