Position Red Bull as a lifestyle brand that ‘Gives You Wings’.
Our partnership with Red Bull spanned over a decade with our core role being to connect the brand’s key demographic (young people) with the World of Red Bull – its playgrounds, its culture and its ethos – to indirectly drive product sales. Leveraging the brand’s incredible content across its athlete, culture and sport pillars, we managed a 14 year-retainer program with the aim of driving awareness for the brand in Australian media - from athlete profiling with the likes of Mick Fanning, Sally Ftizgibbons and Robbie Maddison, through to publicising international events (Red Bull Cliff Diving, Red Bull Air Race to name a few) and driving awareness and audience numbers for Australian-based music & culture events (e.g. Red Bull Flugtag, Red Bull Music Academy). Our work was deemed global best practice.
Tenfold increase in street cred
of events and campaigns
Comms agency partnership, globally