Get young people talking and thinking about drinking responsibly
Australia has a drinking problem. Telling young Australians to stop drinking hasn’t worked, so instead we worked with Clemenger BBDO Melbourne to show them how to do it properly.
DrinkWise, an industry-funded organisation promoting a healthier drinking culture, sought to tackle this problem through an integrated campaign that had a high earned media potential. The goal was to get moderation on the public agenda and talk about in a format that youth would accept, endorse, ultimately own and start their own conversations about.
Awards: Winner Asia Silver Spike Award
Services: Integrated PR management