what we needed to change

Get Gen Z to pick Converse as their sneaker of choice.

how we changed it

Gen Z is a generation unlike any other, independent enough not to follow the likes of celebrities and influencers, instead sparking their own progress. So we created Converse_X_, a global grassroots community of youth moving culture forward. It’s a hands on partnership, where the community receives money-cant-buy experiences and a platform to amplify their passions so that Converse becomes the most important brand in their lives.

the impact