Creative Services
do things that change things

Converse

Building a global creative community
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for brands on a mission
what we needed to change

Get Gen Z to pick Converse as their sneaker of choice.

how we changed it

Gen Z is a generation unlike any other, independent enough not to follow the likes of celebrities and influencers, instead sparking their own progress. So we created Converse_X_, a global grassroots community of youth moving culture forward. It’s a hands on partnership, where the community receives money-cant-buy experiences and a platform to amplify their passions so that Converse becomes the most important brand in their lives.

the impact

25

Cities with a Converse_X_ Community

2700

Community Members

32M

Impressions in 2019

2000+

Monthly posts tagging @Converse_X_

13%

Average Engagement Rate on a Member's Post

39%

Uplift in recognition of Converse on social media

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