Overview

UTILISING INFLUENCERS TO KEEP A SERVICE TOP OF MIND AHEAD OF THE HOLIDAY SEASON

Australia Post partnered with Magnum & Co to showcase their small business success stories leading up to Christmas and leveraged authentic influencer connections to reach relevant SMBs across Australia.

Services: Influencer Marketing

Results highlights: 

27 Influencers

10M+ Impressions

4.9% Avg Engagement Rate

THE BRIEF

DRIVE ENGAGEMENT, CONSIDERATION AND ACTION THROUGH MOBILISING INFLUENCERS IN THE HELP & SUPPORT OF AUSTRALIA POST DURING CHRISTMAS.

THE SOLUTION

We crafted individual experiences by pairing influencers with small businesses to collaboratively create bespoke presents for their fellow influencers and close friends.

Each influencer gifted their influencer friend from our small businesses, who then gifted their influencer friend and so on…creating a network of Christmas spirit across Australia Post’s owned channels and influencer blogs and social media.

We amplified and optimised influencer content throughout the duration of the campaign, ensuring consumers clicked through to Australia Post’s Christmas landing page in addition to other service specific webpages.