Gen Z says Facebook is the number one social media platform they’ve abandoned – Weekly Social Media Update Wk29 2019

Facebook is losing its appeal with Generation Z, according to a recent survey conducted by Business Insider. The results indicated that while the majority of these consumers still used Facebook, it was no longer their platform of choice — Instagram was. [Read more] Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions Instagram’s… View Article

Instagram is Rolling Out New Ad Units in its Explore Tab – Weekly Social Media Update Wk28 2019

Instagram is introducing ads in Explore slowly in the coming months. After tapping on a photo or video in Explore, people may begin to see ads as part of their browsing experience just like in the main feed. [Read more] Consumers indicate experience, not price, as top conversion factor For consumers, the decision to buy… View Article

Facebook Adds ‘Top Fans’ Targeting Option for Organic Page Posts – Weekly Social Media Update Wk27 2019

Facebook is rolling out a new option which enables Pages to publish updates targeted to their top Page fans specifically. The option enables Pages to create posts exclusively for Top Fans, in order to ‘thank them or share exclusive content’. [Read more] YouTube’s Running a New Test Which Hides Comments on All Videos YouTube is… View Article

Advertisers can now target Spotify podcast listeners – Weekly Social Media Updates Wk 26 2019

Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.” [Read more] Facebook’s working on a new ‘preview’ option for page posts… View Article

LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging – Weekly Social Media Update Wk25 2019

In order to further tap into the rising video trend, LinkedIn has also added a new option to record video clips with its messaging process. LinkedIn is also moving the messaging and post buttons within the app to make them easier to access at all times. [Read more] Snapchat Sees Massive Increase in Downloads Following… View Article