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Top 5 Questions You Should Be Asking Your Agencies

There is little doubt that the marketing landscape has changed dramatically in recent years. It’s caused many brands and agencies plenty of sleepless nights. For the most part though this analysis has been a positive thing because it has demanded stock be taken on both sides about what real value looks like and how it… View Article

Magnum & Co appoints new General Manager

Sydney-based integrated marketing agency Magnum & Co has today announced the appointment of a General Manager of the business.  In the newly created role, Aaron Crowther joins to take on the day-to-day responsibilities of running the company, working alongside owners Michelle Hampton and Katie Barclay.   Formerly General Manager of Red Agency, Crowther comes to Magnum… View Article

Social Media Weekly Roundup

This week in Social Media:   1. Facebook is bringing Instant Articles to Messenger Instant Articles will now open in Messenger just as fast as they do in the Facebook app. Only available for Android users at the moment, iOS is expected to be rolled out in the coming weeks. 2. Pokémon Go tops multiple… View Article

Social Media Weekly Roundup

1. Instagram Rolls Out Business Profiles Announced last month, Instagram business profiles are now available in Australia. With the addition of a contact button, in-app ad options and an analytics tool, the update is really exciting for us as a social media agency. You can check out how the new profile looks on the Magnum… View Article

The DéLonghi Barista-less Cafe

The power of a single insight and giving the media the clickbait they need We hear PR agencies, creative agencies and marketers talk regularly about how finding a solid consumer or product truth or insight is the key to a successful campaign. It’s where most of us start; searching the web to hear what consumers… View Article

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