Social Media Weekly Roundup

This week in Social Media… 1. Instagram Stories The biggest news in Social Media this week is Instagram stories taking a leaf out of Snapchat’s book. Photos and videos that are included in users stories will appear on their profiles for 24 hours with reactions and comments remaining private. It basically works exactly the same… View Article

Influencer Marketing: large following, large…ROI?

How can you ensure a return on investment from your Influencer Marketing?   Social media is saturated with ‘influencers’, and those who have 5,000 to millions of followers are being continually inundated with offers from brands to endorse their products or services. It’s called ‘influencer marketing’ and brands are offering anything from contra deals to… View Article

Social Media Weekly Roundup

This week in Social Media…     1. Facebook Advertisers can now create custom audiences based on the time consumers spend on your website Social Media giant, Facebook has added new feature for advertisers allowing them to narrow down their targeting by percentile of time spent on website, choose the number of days since they have visited… View Article

Round up of Activations at Splendour in the Grass

As a marketer, there is a lot more to Splendour in the Grass!   Each year, Splendour in the Grass boasts outstanding brand activations, and, once again, the festival proved it’s not only a music mecca but so too a marketer’s playground. Magnum’s resident festival heads were there to check out this year’s offerings. Below… View Article

Social Media Weekly Roundup

1 . Snapchat adds “Suggest” option Snapchat has quietly added a new option to suggest that a friend follow someone, opening the door for users to grow their following even further. To Suggest a Snapchatter to a friend, tap and hold on someone’s name until an info box appears. Tap the blue arrow on the… View Article