Social Media Weekly Roundup

1 . Facebook debuts Halloween face filters on Facebook Live Facebook has made another move towards Snapchat with it’s launch of Halloween themed face filters. The masks appear to be limited edition but will pave the way for future filter packs. 2 . Twitter gets rid of  Vine The looping video app, owned by Twitter,… View Article

Social Media Weekly Roundup

1 . Instagram app now available on Windows 10 tablets You’ll now be able to capture, edit and share directly from your Windows 10 tablet device. We’re still waiting to hear on if and when an app will be available on iPad. 2 . Facebook Messenger is trialling Data Saver mode Messenger is a notorious… View Article

Death to AVE. Long live CPC?

Not a new debate, granted, yet fascinatingly (and in spite of the evolution in the way PR delivers outcomes) reporting metrics are still playing catch-up.   Yes, some clients still request AVE and coverage tracking providers still add it to the top of clippings, but isn’t it about time our industry took a collective approach… View Article

Social Media Weekly Roundup

1 . New Facebook adverts to boost in-store sales The platform has announced that new dynamic ads will allow bricks-and-mortar retailers to upload store inventory and automatically update ad campaigns based on what’s available in a user’s location. Ads can also be optimised to target users who are most likely to visit their stores. 2… View Article

What’s an insight? And why does it matter?

  When people think about insights, they often think about lightbulb moments. Why? Because it epitomises the time when something you see becomes something you understand. The light reveals, showing you something with greater clarity such that it all comes into focus. Interestingly, too many people forget about the last part, which is actually the… View Article