Social Media Weekly Roundup

This week in Social Media…     1. Facebook Advertisers can now create custom audiences based on the time consumers spend on your website Social Media giant, Facebook has added new feature for advertisers allowing them to narrow down their targeting by percentile of time spent on website, choose the number of days since they have visited… View Article

Round up of Activations at Splendour in the Grass

As a marketer, there is a lot more to Splendour in the Grass!   Each year, Splendour in the Grass boasts outstanding brand activations, and, once again, the festival proved it’s not only a music mecca but so too a marketer’s playground. Magnum’s resident festival heads were there to check out this year’s offerings. Below… View Article

Social Media Weekly Roundup

1 . Snapchat adds “Suggest” option Snapchat has quietly added a new option to suggest that a friend follow someone, opening the door for users to grow their following even further. To Suggest a Snapchatter to a friend, tap and hold on someone’s name until an info box appears. Tap the blue arrow on the… View Article

Top 5 Questions You Should Be Asking Your Agencies

There is little doubt that the marketing landscape has changed dramatically in recent years. It’s caused many brands and agencies plenty of sleepless nights. For the most part though this analysis has been a positive thing because it has demanded stock be taken on both sides about what real value looks like and how it… View Article

Magnum & Co appoints new General Manager

Sydney-based integrated marketing agency Magnum & Co has today announced the appointment of a General Manager of the business.  In the newly created role, Aaron Crowther joins to take on the day-to-day responsibilities of running the company, working alongside owners Michelle Hampton and Katie Barclay.   Formerly General Manager of Red Agency, Crowther comes to Magnum… View Article