In just a few weeks, what we thought was media hysteria has turned into a global crisis, impacting us all in some way shape or form, both personally and professionally. Unfortunately, this isn’t an April Fools’ joke.
It certainly isn’t a time to be glib. While media consumption is up, we believe dealing with COVID-19 is more complicated than simply carrying on with campaigns because people have nothing better to do than watch or click on ads from brands.
We’ve put together a short report that might help now, and also with your recovery plans. You can download it here.
We hope you’re not doing it too tough.
How brands deal with this crisis has the potential to define it for years to come. People will remember the good, the bad and the ugly.
The obvious option is to stop everything, but data shows that brands who continue to invest, tend to grow and come out stronger on the other side. In addition, the least brands can do during this time is to help stop the virus spreading. By using our resources, assets and marketing infrastructure to reinforce the message and encourage the right behaviour, the quicker this is over, the quicker the economy can recover.
We will see if brands are living up to their purpose. In fact, the entire concept of brand purpose and even shared value will be put to the test. Promises made on PowerPoint slides now need to spring into action. Now is the time to deliver on your mission. This is the moment to put into practice what you truly stand for. Step forward in a meaningful way and be useful.
Now more than ever is the time to stop worrying about brand trackers and focus on what really matters.
If you need a hand during these tough times please get in touch by emailing Carl@magnumandco.com.au or sign up to our Do Things That Change Things newsletter here to stay up-to-date with how brands are tackling COVID-19.
All the best,