Advertisers can now target Spotify podcast listeners – Weekly Social Media Updates Wk 26 2019

Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.” [Read more]

Facebook’s working on a new ‘preview’ option for page posts

Facebook is currently testing a new ‘Preview’ option for Page posts which would enable you to see what your update is going to look like before you hit ‘Share’. The option will enable us to better manage posts and output. [Read more]

Pinterest is working on a new ‘complete the look’ option

Pinterest is now working on a new option called ‘Complete the Look’, which will take into account the products you’ve searched for and provide related recommendations, based on relative trends and other factors. [Read more]

Google announces new 3D ad creation tools and new live and AR ad options for YouTube

Google has announced its new ‘Swirl’ 3D display ad format, which will help brands provide a more interactive, engaging experience. On YouTube, Google is also rolling out an AR format, with an opportunity to virtually try on make-up when viewing related content. YouTube is also looking to help live-stream creators maximize their live content, by rolling out a new ad option which will enable creators to run their YouTube live stream content within display ads, which will prompt the user to click through to see more. [Read more]