Instagram confirms it is testing increased ad loads in Stories – Weekly Social Media Update Wk36 2019

Instagram reports it is experimenting with running back-to-back Story ads from different advertisers. The experiment is only being performed on a small group of users, and all advertisers are eligible to be part of the test. This will make it more important for brands to focus on the creative aspect of their campaigns to differentiate… View Article

Facebook Will Open Several Pop-Up Cafes in London to Assist Users with Privacy Settings – Weekly Social Media Update Wk35 2019

In its latest attempt to prove to the world that it’s not actually an evil corporation, hell-bent on gathering as much personal data as possible in order to use it against us, Facebook will open up five temporary cafes in the UK, where users will be able to get assistance and advice on their privacy… View Article

Instagram Opens AR Filter Creation Tools to All Users – Weekly Social Media Update Wk34 2019

As of this week, anyone on Instagram can now create and publish their own Spark AR effects. Instagram is also introducing the new Effect Gallery, which will include niche AR effects from up-and-coming artists, making it easier for people to discover unique effects from the creator community. [Read more] Spotify for Podcasters provides data on… View Article

New Tool Provides Email Alerts Whenever Your Competitors Launch a Facebook Ad Campaign – Weekly Social Media Update Wk33 2019

Utilising Facebook’s Ad Library, which was rolled out to all Pages earlier this year, PixelMe’s new ‘AdInboxMe’ tool will send you an alert whenever your competitors launch a new Facebook ad campaign. [Read more] Pinterest adds new e-commerce layer with personalized ‘shopping hub’ atop user feed Pinterest continues to push e-commerce initiatives, introducing a personalised… View Article

Instagram is Testing a New Listing to Stories – Weekly Social Media Update Wk32 2019

Instagram is now looking to add new notification tools and options to help boost user engagement and to ensure that people are aware of relevant mentions. The new section would list all the Stories in which a user has been @mentioned or tagged by the Story creator, separating these notifications from your general notifications stream…. View Article

Monthly Archive: August 2019