Facebook Shrinking Ads – Weekly Social Media Update Wk31 2019

Posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which means they’ll be shorter than at the current 2:3 aspect ratio. The new ad layout will only allow for three lines of text, after which users will see a prompt to display more of the text. That’s quite a… View Article

Instagram hides number of ‘likes’ from users in Australian trial – Weekly Social Media Update Wk30 2019

Instagram users in Australia will no longer be able to see how many likes a post has a received under trial changes to “remove pressure” on the digital platform’s users. Users will still be able to see a list of likes on their posts, just not the overall number. The change won’t affect measurement tools,… View Article

Gen Z says Facebook is the number one social media platform they’ve abandoned – Weekly Social Media Update Wk29 2019

Facebook is losing its appeal with Generation Z, according to a recent survey conducted by Business Insider. The results indicated that while the majority of these consumers still used Facebook, it was no longer their platform of choice — Instagram was. [Read more] Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions Instagram’s… View Article

Instagram is Rolling Out New Ad Units in its Explore Tab – Weekly Social Media Update Wk28 2019

Instagram is introducing ads in Explore slowly in the coming months. After tapping on a photo or video in Explore, people may begin to see ads as part of their browsing experience just like in the main feed. [Read more] Consumers indicate experience, not price, as top conversion factor For consumers, the decision to buy… View Article

Monthly Archive: July 2019

Facebook Shrinking Ads – Weekly Social Media Update Wk31 2019

Instagram hides number of ‘likes’ from users in Australian trial – Weekly Social Media Update Wk30 2019

Gen Z says Facebook is the number one social media platform they’ve abandoned – Weekly Social Media Update Wk29 2019

Instagram is Rolling Out New Ad Units in its Explore Tab – Weekly Social Media Update Wk28 2019

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