Instagram’s IGTV is retreating from its vertical-only policy – Weekly Social Media Update Wk23 2019

IGTV is retreating from its vertical-only policy as users can upload traditional horizontal landscape videos too. They’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. [Read more] Time spent on Facebook & Snapchat remains flat, but Instagram sees growth Instagram users… View Article

Facebook changes algorithm to promote worthwhile & close friend content – Weekly Social Media Update Wk22 2019

Facebook is updating the News Feed ranking algorithm to incorporate data from surveys about who you say are your closest friends and which links you find most worthwhile. The change could affect Pages that share clickbait and preference those sharing content that makes people feel satisfied afterwards. [Read more] Instagram Re-Vamps IGTV To better align… View Article

Instagram separates new likes on posts, adds unfollower stats for creator accounts – Weekly Social Media Update Wk21 2019

Instagram is testing out an option that would separate new and old likes on your posts, helping you to more easily see the latest activity, and take action on the same. Instagram Creator accounts now have access to a new chart of followers and unfollowers, helping to provide additional context on account performance. [Read more]… View Article

Instagram is working on a new ‘Join Chat’ sticker for Stories – Weekly Social Media Update Wk 20 2019

The new feature will enable Stories viewers to join a private chat group, direct from a Story. Along with Facebook more broadly, Instagram has been putting increased emphasis on messaging, with more than half of the app’s users now also using Instagram Direct. For brands, this could provide another way to build a stronger community… View Article

Facebook puts Groups as the centre of the app – Weekly Social Media Update Wk 19 2019

Facebook puts Groups as the centre of the app Facebook CEO Mark Zuckerberg said Facebook is making communities on the platform as central as friend connections, putting Groups at the center of the app with new updates to the function. Firstly when a user opens the Groups tab, they’ll see a personalized feed of activity… View Article

Monthly Archive: May 2019