Instagram tests hiding like counts – Weekly Social Media Update Wk18 2019

Instagram tests hiding like counts Instagram is experimenting with the removal of like counts from posts, with only the creator able to see their total number of likes. This update could have significant implications on how we measure success, especially for influencers considering we cannot see their back end. [Read more] Facebook may be working… View Article

Do we really trust the algorithm? How Facebook’s latest updates will impact your campaign performance

With a number of new features being rolled out in 2019, this seems to be the year of change for Facebook. From algorithm changes, to encrypted private messaging and its crackdown on inauthentic content such as purchased likes, for better or worse the platform is changing based on the consumer’s evolving needs. One of their… View Article

Meet our Head of Social & Digital, Martin Hong

What’s your backstory? I’m a behavioural psychologist, Ad Man and out-of-work actor who somehow lucked out and found himself in an industry and role that has enabled me to fuse all of my interests into a career. Describe your role at Magnum & Co in one sentence. I connect brands with customers in the digital… View Article

SxSW: The future is built on potential

In March our Head of Creative Services, Harrie Jack, hit the streets of Texas to connect with bright educators, brush shoulders with celebs and eat exclusively at fancy food trucks at SxSW 2019 (lucky her, right?). Now that the excitement has settled and the jet lag has passed, she’s compiled her key takeaways from this… View Article

Monthly Archive: April 2019

Instagram tests hiding like counts – Weekly Social Media Update Wk18 2019

Do we really trust the algorithm? How Facebook’s latest updates will impact your campaign performance

Meet our Head of Social & Digital, Martin Hong

SxSW: The future is built on potential

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