Monthly Archive: October 2018

5 Big Updates to Facebook Ads – Weekly Social Media Update Wk43 2018

Facebook Implements New Restrictions on ‘Low Quality’ Ads Facebook has announced a new set of restrictions, and increased penalties, for brands that publish ‘low quality’ ads on its platform. Facebook has provided three specific examples that count as ‘low quality’. Firstly engagement bait – these are your typical ‘like and share’ posts, re-purposed as ads…. View Article

Soon we’ll be chatting with our ads – Weekly Social Media Update Wk42 2018

Google ushers in the Age of Conversational Ads with the launch of AdLingo Blurring the lines between social and display, Google Ads’ new display format allows advertisers to deliver ads that query users and respond to them. Dubbed “AdLingo”, it provides the first widely available ad format for conversational ads outside of messaging apps. [… View Article

Why Influencers Are Brands Too

It’s no surprise there’s a constant increase in brands working with influencers across campaigns to drive a number of objectives such as awareness, or influencing purchasing behaviour. This boom has grown faster than Justin Bieber’s tattoo collection and shows no signs of slowing down! The influx of influencers within the digital space means it’s getting… View Article

Facebook & YouTube duel it out in an innovation arms race – Weekly Social Media Update Wk40 2018

Facebook Announces Two New Video Ad Buying Options to Maximise Revenue Potential Facebook has announced two new video ad buying options to help both businesses and publishers capitalise on the potential of video during the 2018 holiday season. The first is what Facebook’s calling ‘In-Stream Reserve’, which will enable advertisers to reach people watching video… View Article